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You feel stuck. You're not — you just don't know the right channels yet. One issue a week on distribution and building, from zero to your first users.
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Every issue is built to get you unstuck.
Launch playbooks
The exact launch-day sequence — Twitter threads, Product Hunt, and the first 48 hours that decide everything.
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Which channels work for your stage, and which are a waste of time. Stop guessing, start shipping to real users.
Build-along lessons
Step-by-step teardowns of how real SaaS and apps got their first users and first paying customers.
Growth tactics
Cold outreach templates, free-tool strategies, and the unscalable manual work that gets you to 100 users.
A peek inside
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Builders Club
Issue №042 · Sunday morning
The launch issue
How to launch on Twitter (the right way)
Most builders post "just launched 🚀" and wonder why nobody cares. The threads that actually convert look completely different — they teach first, sell second...
What we cover
The channels, tactics, and playbooks that actually work.
Stop guessing. Start shipping.
One email a week. Distribution playbooks, build-along lessons, and the exact steps to your first users and first paying customers. Free, forever.
Written by builders who shipped. Read by builders who will.